A Legacy of Craft, Now Reimagined for You

Behind Indie Jhola the promoters bring with them over 30 years of experience in high-end fashion and apparel.

For decades, we have worked closely with the fashion industry, creating and supplying clothing to some of India's most respected fashion stores and boutiques, including Ogaan, Aza, Carma and many more. Our collection were showcased at various eminent fashion weeks in India and abroad like Lakme Fashion Week, Rajasthan Fashion Week, Hongkong Fashion week and so on.

That journey gave us a first-hand understanding of what makes a piece of clothing truly special—not just the design, but the fabric, the craftsmanship, the finish, the fit and, most importantly, the people behind it.

Over the years, we found ourselves increasingly drawn towards India's incredible textile and craft traditions. We wanted to bring that experience to a brand of our own, but with a different approach.

And that is how Indie Jhola came to life.

Indie Jhola is our way of bringing together three decades of fashion experience with India's rich craft heritage.

We discover beautiful fabrics, traditional techniques and distinctive prints, and turn them into clothing and lifestyle pieces designed for contemporary, everyday living.

From handblock kurtas and easy-going dresses to sarees, men's shirts and kurtas, jewellery, juttis, bags and home linen, every collection reflects our belief that Indian craft doesn't have to be reserved for special occasions. It can—and should—be part of everyday life.

Three decades of experience. Generations of Indian craft.

One new-age Jhola. Welcome to Indie Jhola.